Reports To

Sales & Marketing Manager / Business Development Manager

Job Purpose

The Sales and Marketing Specialist is responsible for supporting the company’s revenue growth by identifying sales opportunities, developing client relationships, executing marketing activities, and promoting the company’s products or services. The role combines sales execution, market research, digital marketing support, client communication, and coordination of promotional campaigns to strengthen brand visibility and generate business leads.

Key Responsibilities

1. Sales and Business Development

• Identify and pursue potential clients, business opportunities, and market leads.
• Contact prospects through calls, emails, meetings, networking, and digital channels.
• Prepare and deliver sales presentations, proposals, and quotations.
• Follow up with potential and existing clients to convert leads into sales.
• Maintain strong relationships with clients and ensure high levels of customer satisfaction.
• Support negotiations with clients in coordination with management.
• Maintain an updated client database, sales pipeline, and opportunity tracker.
• Achieve assigned sales targets and contribute to overall revenue growth.

2. Marketing and Brand Promotion

• Support the development and implementation of marketing plans and campaigns.
• Assist in creating marketing materials, presentations, brochures, company profiles, and promotional content.
• Coordinate social media content, digital campaigns, email marketing, and online promotions.
• Ensure marketing content is aligned with the company’s brand identity and business objectives.
• Conduct market research to understand customer needs, competitors, pricing, and industry trends.
• Support participation in exhibitions, events, conferences, webinars, and networking activities.

3. Digital Marketing Support

• Assist in managing the company’s social media platforms and website content.
• Coordinate with designers, agencies, or internal teams to develop visual and written content.
• Monitor digital campaign performance and prepare basic reports on engagement, leads, and conversion.
• Support SEO, online advertising, and lead generation activities when required.

4. Client Communication and Reporting

• Respond to client inquiries professionally and in a timely manner.
• Prepare periodic reports on sales activities, marketing campaigns, leads, and market feedback.
• Coordinate internally with operations, technical, finance, and management teams to ensure proper client support.
• Track customer feedback and recommend improvements to products, services, or marketing approach.

Required Qualifications

Education

Bachelor’s degree in Marketing, Business Administration, Sales, Communications, or a related field.

Experience

2–5 years of experience in sales, marketing, business development, or a related role.

Required Skills and Competencies

Technical Skills

• Sales prospecting and lead generation.
• Client relationship management.
• Marketing campaign coordination.
• Social media and digital marketing knowledge.
• Market research and competitor analysis.
• Proposal and presentation preparation.
• CRM or sales tracking tools experience is preferred.
• Good knowledge of Microsoft Office, especially PowerPoint, Excel, and Word.

Behavioral Competencies

• Strong communication and interpersonal skills.
• Customer-focused mindset.
• Negotiation and persuasion skills.
• Creativity and commercial awareness.
• Ability to work independently and as part of a team.
• Strong follow-up and organizational skills.
• Results-oriented and target-driven attitude.
• Professional appearance and business etiquette.

Key Performance Indicators

• Number of qualified leads generated.
• Sales conversion rate.
• Achievement of sales targets.
• Client retention and satisfaction.
• Number and quality of client meetings conducted.
• Marketing campaign execution and engagement results.
• Accuracy and timeliness of sales and marketing reports.
• Growth of client database and market reach.

Working Relationships

Internal

• Sales and Business Development Team
• Marketing Team
• Operations / Technical Departments
• Finance Department
• Management

External

• Clients and prospects
• Marketing agencies
• Event organizers
• Vendors and service providers
• Business partners